"Head Down, Eyes Up" ~ Chase Rice

When I first saw this brand a couple of years ago, I immediately assumed it had a more "prayer" connotation to it. Like bow your head, but keep looking up towards God in your daily actions. I also took it to mean "stay humble" with your head "down" and keep your eyes up looking forward. This is how Chase Rice explains what has become his motto:

Everyone can have their own interpretation, or use it for what it means for them personally...either way it is to help you get through struggles, encourage you to keep moving forward, and inspire you to reach your goals. "Head Down, Eyes Up". Simple, direct, meaningful. Thank you for sharing your story with the world, Chase Rice. Your messages, your motivation, your example and your grit are just some of the reasons I love music so much. There's usually a story behind every artist. I want to find out as much as I can from the ones I spend my time and money on.

Read on to see what inspired this motto and enjoy a couple of his songs... the first one being an incredible tribute to our troops, and the second one from his new album being released in November.

HDEU for me started my junior year at the University of North Carolina. I was injured the very first game of the season (a season during which I was expected to be one of the top players on our team) and I was left with an ankle that needed rehab and a heart and mind that were crushed.

I was in the weight room at the beginning of my rehab and I looked up into the mirror to see myself in a way that I had never seen myself before. I looked mad. Not “mad at the world” or even mad at my situation – mad like the man in the mirror craved only one result: Victory.

I was at a crossroads and saw myself in that mirror with my head down, but my eyes were up. I was staring at a man who was ready to do everything he could to fight for success and redemption.

From that day on, “Head Down Eyes Up” became my personal motto; my way of life to succeed not by looking at an end result, but by fighting every step of the way, focusing only on each moment in front of me. I've had a lot of ups and downs since that day in the weight room, including the loss of my dad (he was my best friend) nearly seven months later. Through it all, I've kept my head down and my eyes up, and they are locked in on every small step of the way that leads to victory.

Head Down, Eyes Up.

And a special Thank you to Michelle for my new HDEU hat! Whatever obstacles are in your way, you know I will face them with you.  I love you my friend!